Even though vegans are already taking advantage of some of the online tools and technologies to spread the message, coming from the internet marketing background, I can tell you for sure that we’re only using a tinny-tiny percentage of what’s available out there.
The Internet gives us unprecedented opportunity to move from the one-to-one, or one-to-few model of activism to reach millions of people around the globe in a short period of time than we could ever dream about even ten or twenty years ago.
The Internet allows us to shift the activism from the direct action activities—leafletting, tabling, staging protests, demonstrations, animal rescue operations, that are very effective, but only enable us to reach a limited number of people at a time, to create a virtual Vegan Revolution 2.0 around the globe.
Let’s imagine I manage to convince 100 of you reading this to join me in this online revolution.
This would require a certain commitment of time and resources, but probably much less than you’d think.
Whether you have one hour per day, per week or per month, with the right tools you could probably do much more that you are currently doing — you’d really be surprised!
What are some of the tools that I’m talking about?
These are:
- Social media pages and groups
- Email newsletters
- Membership sites
- Webinars
- Podcasts
- Teleclasses
- Virtual summits
Business building skills, including:
- Creating systems and procedures
- Automation
- Outsourcing
- Joint ventures and partnerships
- Mentorship and masterminds
Then, over the next year or two, each of you will manage to build a list of 10,000 subscribers using the methods I’d teach you, or simply by doing your own research to learn the methods of building a platform.
10,000 subscribers is an ambitious goal, but totally doable, if you’re committed and use the methods that top marketers and entrepreneurs are using. Successful online marketers have lists that range from 5,000 to 100,000 people.
So 100 x 10,000=1,000,000
This will give us a combined reach of one million!
Then, let’s say that one person from that group of 100 commits to prepare a campaign educating people about the cruelty of dairy production to be mailed around the Mother’s Day, appealing to all mothers and their children; and that ,everyone will agree to mail the materials and post them on social media prepared by that person during that period of time.
That would create a ripple effect of that would have more people take notice, for sure!
Even if the lists overlap—which can easily happen, meaning the same people will end up on several lists, and these people will receive the same message several times from different sources, this is actually a good thing, according to research.
So over the years, as we stay in touch with our subscribers, and educate them about the veganism, a percentage of them decides to switch to veganism.
Even if that’s just one percent, that would equal 1000 people.
1,000,000 x 0.01 =1,000
But it doesn’t have to stop there.
Let’s say then, we persuade percentage of these people to join us in educating others on using the same methods and they go on to build their own lists of thousands of people. Again, that would allow us to spread the message to hundreds of new people.
These numbers don’t come from any scientific studies, or real-life studies, because there are no studies like that—up till now.
But it’s totally doable, and possible that one person can go on to influence millions.
How many people have you managed to convince to switch to veganism so far?
I don’t know about you, but I’m not very proud of my record, up till now.
While one can never be sure of the impact of one’s words and actions on others, I would say with much certainty that no more than 10, and even that seems like an overstatement.
Frankly that’s a really depressing number.
At this pace, I won’t live to see the vegan world I dream about.
And that’s really depressing.
Unless I decide to do something about it.
And unless some of you decide to join me.
Whether you have one hour per day, per week or per month, with the right tools you could probably do much more that you are currently doing — you’d really be surprised!
Whatever your OFFLINE expertise or passion, you can do what you love, make a bigger difference, while also making money ONLINE, without compromising your values.
Don’t wait another year, don’t wait another day.
Start building something online TODAY.
1. Choose your AUDIENCE
2. Build a MASSIVE PLATFORM (website, email list, social media profiles) for positive change and profits
3. Provide VALUE (share links, write blog posts, publish ebooks, create and sell products and courses)
4. Build a COMMUNITY of people who love you and value your opinion
5. Ask and LISTEN to what your audience wants & give it to them
6. Tell YOUR STORY and educate them about VEGANISM
7. Make money in the process, so you can do more of the above to BUILD MOMENTUM and make an even BIGGER DIFFERENCE for the animals.
What can I help you with?
Check out my courses and coaching programs. I also provide one-on-one consultations and done-for-you services.
- How to choose your topic and niche (no, you don’t have to start another vegan recipe website, unless you really want to, but even then there is the RIGHT way to do it, and I can show you how).
- How to build an audience and attract big following of not just vegans, but people who are not vegans YET, but are ready to hear this message (so you are not preaching to a choir).
- Why and how to build an email list of followers – your greatest asset (even if you have a huge following on the social pages – you still MUST build a list, and I’ll tell you WHY and HOW).
- How to setup a website for best results and biggest impact. No programming or HTML skills required! No need to spend thousands of dollars.
- How to make money online without compromising your values–by writing ebooks, creating courses, recording webinars, etc. I’ll show you how to do it, regardless of your background and expertise (you don’t have to write another vegan recipe book, unless you really want to).
- How to promote your website, your books and products to a large audience.
- And much more…!
Remember, nothing will happen, until you take action!
Let’s change the world TOGETHER; sooner, rather than later!
Let’s make the change happen together–sooner, rather than later!
Joanna
PS. I welcome any comments, questions and suggestions that you may have that will make this website as helpful and impactful as possible.
